NBCU PEACOCK MARKETING CAMPAIGN PROPOSAL

OBJECTIVE: TO INCREASE MARKET SHARE BY 10% BY CHANGING CONSUMER PERCEPTION ABOUT TOO MANY STREAMING SERVICES. 

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BUDGET: $2 MILLION 

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PROPOSAL: TARGET ADULTS 18-45 DURING A 6 MONTH CAMPAIGN WITH 4 UNIQUE STRATEGIES & 9 TACTICS. 

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RESEARCH: GFK MRI